Portfolio | interior design | traditional bars | Rebranding of O’Neill’s Pub Chain in the UK

Rebranding of O’Neill’s Pub Chain in the UK

Client:
Mitchells and Butler
Services:
Interior Design
Location:
Throughout the UK

The brief outlined the clients’ need, as well as their desire, to change the current O’Neill’s image to that of an up-to-date interpretation of a traditional Irish Pub. The scheme required a space that would encourage a down to earth social dimension which would emanate through customer and employee with the design scheme embellishing this. The space should be relaxed and individual; avoiding the many clichés associated with the typical Irish Pub. JDDG has prepared a design solution that sets about creating a scheme that epitomises modern Ireland and the Irish spirit. The scheme draws on all facets and dimensions of modern Irish society in delivering the desired effect.