Portfolio | graphic design | signage design | Fitzer’s Catering
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Fitzer’s Catering
- Client:
- Fitzer’s Catering
- Services:
- Brand identity, retail environment, signage design
Fitzer’s Catering appointed JDDG to improve their brand visibility with particular focus re-design to their service units on both the public and premium levels of the stadium. The JDDG Interior Design and Graphic Design departments collaborated for this project to achieve the complete brand experience. We conducted an assessment of their current brand and devised a new coherent brand system, which helped to carve out a brand presence for the company and enhance the customer experience. This involved way-finding signage, modular service units, branded merchandising, new brand concepts and sketch schemes to visualise the proposed interior and graphics package.
