Portfolio | graphic design | packaging design | The Market
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The Market
- Client:
- The Griffin Group
The Griffin Group appointed JDDG to create a new brand identity for a new ‘up market’ retail offering. John Duffy Design Group collaborated with our interior design department and architecture department to detail the design of the supermarket top to bottom. JDDG provided the complete retail brand experience from the interior design of the retail interior right through to all logo applications including uniforms (caps, t-shirts, aprons), interim guidelines, back up menu systems, carrier bags, cups, napkins, window signage. This new brand offering expanded the appetite of the existing customer base as well as attracting new business, improving trade and opening new market opportunities for our client.
