Portfolio | graphic design | packaging design | Fitzers Packaging Design

Fitzers Packaging Design

Services:

Brand identity, retail environment, signage

Location:

Croke Park Stadium, Dublin, Ireland

Fitzer’s Catering appointed JDDG to improve their brand visibility with particular focus re-design to their service units on both the public and premium levels of the stadium. The JDDG Interior Design and Graphic Design departments collaborated for this project to achieve the complete brand experience. We conducted an assessment of their current brand and devised a new coherent brand system, which helped to carve out a brand presence for the company and enhance the customer experience. This involved way-finding signage, modular service units, branded merchandising, new brand concepts and sketch schemes to visualise the proposed interior and graphics package.